January 18, 2008

Yankee Group
Online Advertising
eCommerce
economic forecast
Internet

Hypoint News Link
Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion by 2011  

Ad Market Growth 24% Annually

Jan. 18  BOSTON--Yankee Group predicts US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007’s revenue. The internet currently accounts for approximately 20% of overall media consumption (estimated to be 25% in 2011) in the US, but advertisers currently invest only 7.5% of their budget online. 
 

eXtended story resources

bBrief (Post News Item)  |  TSSN  |   DealFlow  |   Contact Us  | World2.0