Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion by 2011
Ad Market Growth 24% Annually Jan. 18
BOSTON--Yankee Group predicts US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007’s revenue. The internet currently accounts for approximately 20% of overall media consumption (estimated to be 25% in 2011) in the US, but advertisers currently invest only 7.5% of their budget online.
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